Meet the collective!


Antonio Valcarcel, M.S. 

Digital Marketing Strategist

My work has been in front of audiences for more than 18 years. From working in the theatre to marketing small businesses and events through social media, website development, and branding, most of my work has been focused on helping passionate people define and amplify their presence onstage and online.

I've lived and worked in Florida, New York, Texas, and North Carolina. I hold a Master's in Digital Marketing from Full Sail University. Between 2012 and 2019, I divided my time between my career and the adventures of parenting! I volunteer with BSA Scouts in Fayetteville, NC, and I'm a Veteran U.S. Army Parachute Rigger. I also work regularly at The Center For Emerging Business - a consulting firm for government contracting, international commerce, and environmental business.


Diana Potts

Government Contracting / International Commerce

Diana is an expert in small and diversity businesses as well as in environmental and sustainability initiatives within the government. Ms. Potts works with industry and educational institutions to help develop business opportunities and provide training.

I have worked closely with Diana at TCFEB and her newest venture: Cleaning Breeze, a commercial disinfecting service specializing in COVID-19 protection

Diana is an excellent resource for helping small and large businesses bring their products and services to market in both the private and government sectors, at the local, state, national, and international levels. 

Her awards and recognitions include:  Congressional Medal of Distinction for Environmental Efforts, Congressional Order of Merit for Environmental Service, Business Woman of the Year for North Carolina, and the National Leadership Award.


Diana is a veteran of the United States Army and serves on multiple boards in the area around Fort Bragg, NC. 


Whitney Lutley

Social Paid Advertising / New Media /

Location-Based Targeting

Whitney is an uncommon force when it comes to figuring out your audiences and inspiring action. She is a product of Full Sail University's Digital Marketing program. She's a problem-solver, a leader, and a mindful strategist in the world of Search Engine Marketing.

Whitney has extensive experience with paid social advertising, location-based targeting campaigns, addressable display, digital audio, online business listings, interactive pre-roll, search engine marketing, and OTT (Over the top) advertising. 

If you're looking to improve your discoverability and wow factor, Whitney's your girl!